Automotive | Car Commercial Voiceover

Peter K. O'Connell - Automotive Commercial Voice Talent

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• "The rugged reliability of a pickup truck with a powerful V8 engine"
• "The *built right in* safety and security you’d expect from a sedan"
• "The refined craftsmanship  and cutting-edge innovation of a luxury sports car"

All of those vehicles have been branded within the proven voiceover versatility of one male voice actor ( me...hi!! ) who has been voicing car commercials for local dealers, regional dealer groups and manufacturers across the country for decades.

My automotive voiceover performance experience covers all of that – from whispers to shouts!

Automotive advertising moves fast, and so do the people producing it. I work with automotive advertising agencies and video, radio and digital production companies creating car commercials for TV, radio, streaming, social media and digital advertising. Whether it's dealership retail advertising, a regional dealer campaign or national automotive creative, I understand the deadlines, direction and quick turns that come with the business.

I’ve had the opportunity to lend my voice acting and production skills across all levels of automotive advertising—whether it’s

• Building brand awareness for manufacturers on a national scale (Tier 1)
• Supporting compelling regional campaigns for dealer groups (Tier 2) 
• Creating price, promotion, sales event and dealership branding commercials for individual car dealerships (Tier 3)

I've been fortunate to voice automotive advertising at every level over the years, with work ranging from Ford dealer campaigns to TV and radio commercials for BMW, GMC and Buick dealerships, and even used car dealers.

No matter if the car advertising message is soft pedal or pedal to the metal, I can vocally shift gears just as fast—delivering voiceovers that hit the mark for automobile commercial producers and drive great results for automotive clients. 

Source-Connect, Phone Patch, Teams or Zoom connections are always available from my voiceover studio to serve your car commercial production needs.

Contact me here or call 716-572-1800.

Automotive Voiceover: A Few Things You Might Want to Know

Q: Who do you work with on automotive commercials?

A: I work with automotive advertising agencies, video and radio production companies, automobile manufacturers, regional dealer groups and individual car dealerships. Whether I'm working directly with the automotive client or as part of an agency or production team, my job is to understand what the campaign needs, take direction and make the production process as easy as possible.

Q: What kinds of automotive commercial reads can you provide?

A: Just about anything the creative calls for. Automotive voiceover can be conversational, friendly and trustworthy, polished and sophisticated, authoritative, promotional or pedal-to-the-metal high energy. A luxury vehicle shouldn't necessarily sound like a pickup truck commercial, and a dealership sales event may need something completely different. That's where versatility comes in.

Q: Do you provide automotive voiceover for TV, radio, streaming and digital advertising?

A: Yes. I provide automotive commercial voiceover for television and radio as well as streaming, social media and digital advertising. Whether the spot is running on traditional broadcast media or today's digital platforms, I provide the same professional performance and broadcast-quality audio.

Q: Do you voice commercials for national manufacturers, regional dealer groups and local dealerships?

A: Yes. I've worked across the different levels of automotive advertising, from national and regional campaigns to local dealership commercials. That includes brand-focused automotive advertising as well as the price, promotion, sales event and retail advertising that helps individual dealerships move vehicles.