Voiceover FAQ: Rates, Usage & What to Expect
Everything you want to know about working with Peter on voiceover projects

Hiring a professional voice actor is simple when you work with me.
I'm Peter K. O'Connell, a versatile, award winning American male voice actor serving clients worldwide with broadcast-quality voiceover - from conversational and authoritative to character-driven and corporate.
Whether you're an experienced media producer or producing your first voiceover project—commercials, training videos, character animation, or live event announcing, this FAQ provides straightforward answers about working with a professional voice talent.
Find straightforward answers below about voiceover rates, turnaround times, recording process, and how to get started.
> Hiring & Rates
Q: How much does voiceover work cost?
A: Voiceover rates vary based on project type, usage, and length. As a professional voiceover talent with 40+ years of experience, my rates are competitive with industry standards.
Typical project types include:
- Radio/TV/Digital Commercials: Rates depend on market size and usage duration
- Corporate Narration: Rates based on script length and project complexity (training videos, presentations, explainer videos)
- Character Voices: Rates based on usage (short-term commercial spots vs. long-term animated series, video games, or ongoing campaigns)
- Voice of God (VOG) / Live Announcing / Emcee: Rates based on event duration, preparation requirements, whether the live announcing is recorded remotely or performed in-person, and any required travel (all travel expenses are the responsibility of the client)
- Message-on-hold/IVR: Rates based on script length, number of prompts, and required editing and sorting for phone systems and automated messages.
For an accurate quote, contact me with your script, intended use, and timeline. I'll provide transparent pricing within 24 hours.
Payment terms:
Payment is simple: 50% deposit to start, balance due on delivery via Zelle, PayPal or Venmo.
NOTE: Voice Usage & AI Restrictions
At no time may any recording of my voice be reused, repurposed, sold, shared, or used to create synthetic, cloned, or AI-generated voices (including text-to-speech or speech-to-speech), except under a separate written agreement. All of my clients receive an Artificial Intelligence Rider outlining these terms, which must be reviewed and signed before work begins.
Q: What's your typical turnaround time for voiceover projects?
A: Most voiceover projects are delivered within 24-48 hours from script approval. For urgent projects, I offer same-day or rush delivery when my schedule permits.
Timeline factors include:
- Script length and complexity
- Number of revisions requested
- Whether the project requires live direction
Once you approve the quote and send payment, I'll confirm your delivery date. My professional home studio in Raleigh, NC means I can record quickly without the overhead and scheduling delays of booking commercial studio time.
Q: Do you offer revisions or pickups?
A: Yes. Understanding the difference between pickups and revisions helps ensure a smooth process.
Pickups (Talent Errors) – Always Included at No Charge:
If I make an error, I'll correct it immediately at no cost. This includes:
- Mispronunciations (when no pronunciation guide was provided)
- Missing or incorrect words
- Technical audio issues
- Performance errors (wrong tone or energy when clear direction was given)
There's no time limit on pickups...if I made a mistake, I'll fix it.
Revisions (Script or Direction Changes): Here's What's Included:
For undirected sessions (where I record based on your written direction):
- One round of performance adjustments at no charge (pacing, tone, energy changes)
- Minor script edits (up to 10% of the original script) at no charge
What's Considered a Billable Revision:
- Script changes beyond 10% of the original (billed at percentage of original fee based on extent of changes)
- Second or additional rounds of performance direction after the first revision
- Pronunciation preferences not specified in advance in writing (examples: "often" vs. "off-en," "either" vs. "eye-ther," "zero" vs. "oh")
- Major script rewrites (changes over 40% require new rate negotiation)
- Requests received beyond 30 days of original delivery (billed at original project rates)
To minimize revision needs, please provide:
- Pronunciation guides for proper names, brands, and technical terms
- Clear direction on tone and style upfront
- All script changes before I begin recording
Q: Do you allow Live-Directed Voiceover Sessions (Source-Connect, Video Conference <Zoom, Google> and Phone Patch?
A: While I often self-produce for clients, some clients like to direct the session.
For sessions where you direct me in real-time, the audio is considered final when we complete the session. During the session, we'll record all needed takes and variations to ensure you have everything you need.
If changes are needed after the session has been completed and approved, these changes will be billed as revision work at my standard rates, since the live session provides the opportunity to direct and approve the performance in real-time.
Q: What do I need to provide to get started?
A: Getting started is simple. Email me:
- Your script (Page format: 8 1/2" by 11", double spaced; 12 pt Arial font; files can be Word doc, PDF, or plain text)
- Project details: What is this for? (commercial, narration, e-learning, etc.)
- Usage information: What media will it be used on? (TV, radio, web, internal training, etc.) In which geographic regions will it air? (local, regional, national, international, etc.)
- Timeline: When do you need the finished audio?
- Reference or direction (optional): Any specific style, pacing, or tone you're looking for
I'll review your project and send you a quote within 24 hours. Once approved, I can typically deliver your finished voiceover within 24-48 hours.
New to hiring voiceover talent? No problem. I work with first-time clients all the time and make the process easy and stress-free. NOTE: some content below ("Understanding Voiceover Services" & "Studio & Technology") will help you understand the medium better.
Q: What file formats do you deliver?
A: I deliver broadcast-quality audio in the format that works best for your production workflow. Standard formats include:
- WAV (uncompressed, highest quality, industry standard)
- MP3 (compressed, smaller file size often for web use)
- AIFF (for Mac-based production)
All files are recorded at professional broadcast specifications (typically 24-bit/48kHz WAV for video, 16-bit/44.1kHz for most other projects). If you need a specific format or sample rate, just let me know.
Files are delivered via email, Dropbox, or your preferred file transfer method.
> Understanding Voiceover Services
Q: What is a voiceover talent?
A: A voiceover talent (also called a voice actor or voice talent) is a professional who uses their voice to communicate your message clearly, create emotion, and give your brand or project its unique sound.
Unlike simply reading words, a skilled voiceover talent brings acting ability and vocal technique to every project...whether it's a commercial, corporate training video, e-learning course, or character animation. We combine pacing, tone, and interpretation to ensure your audience connects with your message.
Why hire a professional voiceover talent instead of using an employee or AI voice?
- Credibility: A polished, professional voice builds trust with your audience
- Consistency: Professional voiceovers maintain quality across all your content
- Efficiency: I record it right the first time, saving you production time and costs
- Versatility: I adjust to your direction and deliver exactly the read you need
I've been delivering professional voiceover services for over 40 years to clients like Ford, Disney, IBM, and PBS.
Q: Where would I hear professional voiceover work?
A: If you've watched TV, listened to the radio, or taken an online course today, you've probably heard a professional voiceover talent at work. Voice actors are everywhere, giving brands, products, and characters their unique sound.
Common examples include:
- Commercials: TV, radio, and online or digital ads
- Corporate media: training videos, sales presentations, explainer videos
- Narration: documentaries, audiobooks, trade show videos
- Live & automated announcements: special events, conferences, award programs, airports, public transit, phone on-hold systems
- Entertainment: video games, animation, podcasts, game shows, virtual assistants
- E-learning & education: online courses, tutorials, educational apps
As a professional male voiceover talent specializing in commercial voiceover, corporate narration, and e-learning, I've voiced projects across all these categories for national brands and local businesses alike.
Q: How do I decide if a voiceover talent is right for my project?
A: Choosing the right voiceover talent comes down to three factors: skill, fit, and professionalism.
- Vocal skill: Does the voice sound polished, clear, and natural? Professional voiceover talent have trained to eliminate filler words, mouth clicks, and awkward pacing.
- Right fit for your project: Does their voice match your brand's personality? A warm, conversational style works well for e-learning and corporate narration. A bold, energetic delivery fits retail commercials.
- Professionalism: Do they deliver clean, broadcast-quality audio on time? Do they take direction well during remote recording sessions?
The best way to evaluate voiceover talent: Listen to their demo reels in the style you need (commercial, narration, e-learning, etc.). You can hear my demos organized by category on my website.
If the performance connects with you and sounds right for your audience, you've found your voice.
Q: What should I listen for in voiceover demos?
A: When evaluating professional voiceover talent for your project, you'll typically start by listening to voiceover demos—short audio reels (usually 60-120 seconds in MP3 or WAV format) that showcase their work across different projects. Most professionals offer demos by category, such as commercial voiceover, audiobooks, or corporate narration, so you can compare styles that match your project.
As you listen, focus on these key factors:
- Voice quality & fit: Does the talent's voice type match your brand or message? Does it sound clear, polished, and engaging?
- Performance style: Do they bring the right energy, pacing, or emotion for your script?
- Variety & flexibility: Can they shift tone and style, or do all their reads sound the same?
- Production value: Are their demos clean, professional, and ready for broadcast or digital use?
Some projects need a simple, consistent delivery. Others benefit from a versatile actor who can adjust on the fly or provide multiple character styles.
Pro tip: Don't just listen for a 'good voice.' Listen for a voice that matches your target audience and project goals. A corporate training video needs a different delivery than a high-energy car commercial.
Ultimately, a good voiceover talent is one whose performance helps your message connect with the right audience.
> Studio & Technology
Q: What's the difference between home studio and professional studio recordings?
A: The short answer: it depends on the equipment and expertise, not the location.
Many professional voiceover talents operate broadcast-quality home studios with the same equipment used in commercial facilities: industry-standard microphones (like my Neumann TLM-103), professional acoustic treatment (I record in a Studiobricks One Plus VO Edition), and remote recording tools like Source-Connect.
The difference isn't 'home studio' vs. 'commercial studio', it's professional vs. amateur. A poorly equipped commercial facility can produce worse audio than a well-designed home studio.
When evaluating voiceover talent, look for:
- Clean, consistent demos that sound broadcast-ready
- Professional recording equipment (ask about their setup)
- Source-Connect capability for remote sessions
- Client testimonials confirming quality and reliability
My home studio in Raleigh, NC delivers the same broadcast-quality voiceover you'd expect from any top commercial facility—with faster turnaround and no studio rental fees passed to you.
Q: Can you work with my production team remotely?
A: Yes. Remote recording technology allows me to work seamlessly with producers, agencies, and post-production teams anywhere in the world - delivering broadcast-quality voiceover in real time.
How remote voiceover recording works:
For most projects, I record in my professional studio and deliver finished files within 24-48 hours. You can provide direction via phone, Zoom, or email.
For projects requiring live direction or real-time studio-to-studio recording, I use Source-Connect Standard—the industry-leading tool for professional voiceover sessions.
Source-Connect allows you to:
- Record my voice directly into your DAW in real time
- Direct the performance as if I were in your studio
- Receive uncompressed, broadcast-quality audio instantly
Bottom line: No matter where you're located, working with professional voiceover talent is fast, easy, and produces the same quality as an in-person session.
> About Male Voice Actor Peter K. O'Connell
Q: Where is Peter K. O’Connell based, and how long has he been doing voiceover?
A: I’ve been a professional voice talent since my first days in radio at WVUD-FM in Dayton, Ohio in 1982, a career now spanning more than 40 years. Today I operate my professional voiceover studio from Raleigh, North Carolina, where I’ve been based since 2016. My Raleigh studio is equipped with a Studiobricks One Plus acoustic booth, a Neumann TLM-103 microphone, and Source-Connect Standard, delivering broadcast-quality audio to clients across the U.S. and around the world.
Q: How would you describe Peter K. O'Connell's voice?
A: My voice is most often described as conversational and friendly (hence "Your Friendly, Neighborhood Voiceover Talent"), with a mid-range tone that can shift comfortably from smooth and quiet to deep, booming, and gravelly depending on the project. Clients and casting directors have used words like versatile, mature, and energetic to describe my range, which is exactly what 40+ years behind a microphone tends to produce. Whether your project calls for an authoritative announcer, a warm narrator, or a character voice with some edge to it, I bring the right read to each voiceover session.
Q: Where did Peter grow up?
A: I grew up in Buffalo, New York, the heart of Western New York. My Buffalo roots remain a core part of my identity (#GoBills), and I maintain strong professional and personal ties to the Buffalo and Western New York region. I still carry a Buffalo area phone number (716-572-1800) alongside my Raleigh number, a nod to where my career began.
Q: Did Peter ever work in radio?
A: Yes, and radio is where my career in professional voice work truly began. I worked at radio stations in three cities:
- WVUD-FM in Dayton, Ohio (now WYDB-FM), where I started in radio while earning my degree at the University of Dayton
- WLVL-AM in Lockport, New York, just outside of Buffalo, NY, in the heart of Western New York
- WETC-AM in Raleigh, North Carolina, where I now live and operate my voiceover studio
Q: Where did Peter K. O'Connell go to college?
A: I earned my Bachelor of Arts degree in Radio/TV Communication from the University of Dayton in Dayton, Ohio. It was during my time at the University of Dayton that I began working professionally in radio at WVUD-FM, launching a career in voice and broadcast that has now spanned more than 40 years. That early radio experience gave me the on-air discipline, pacing instincts, and live performance skills that distinguish professional broadcast-trained voice talent from hobbyists.
Q: How long has Peter K. O'Connell lived in Raleigh, North Carolina?
A: I’ve called Raleigh, North Carolina home since 2016. In that time, I’ve become a recognized professional voice talent in the Raleigh-Durham area and across the broader North Carolina market, while continuing to serve clients nationally and internationally from my Raleigh studio.
Q: Is Peter K. O'Connell a Raleigh voice talent?
A: Yes. I’m a professional male voice talent based in Raleigh, North Carolina. My work in the region includes voiceover projects for NC State University, IBM, Amazon Web Services (AWS), and the Apex (NC) Chamber of Commerce, just to name a few local and regional clients. Located in a suburb of Raleigh, my Cary, NC-based studio is equipped with Source-Connect for remote sessions, and allows me to work with producers in the Raleigh-Durham Triangle, across North Carolina, and anywhere in the world. Whether you’re a local Raleigh business or a national brand, I deliver broadcast-quality voiceover from my voiceover studio with 24-hour turnaround.
Q: Does Peter K. O'Connell have a connection to Buffalo, New York?
A: Absolutely. I grew up in Buffalo, New York and spent significant time working professionally in the Buffalo and Western New York region, including my time at WLVL-AM in Lockport, NY, just outside of Buffalo. That connection goes well beyond geography. I’ve voiced projects for a number of well-known Buffalo and Western New York organizations, including Rich Products, The Buffalo News, Tops Friendly Markets, the Buffalo Bisons baseball team (the Minor League Baseball Triple-A affiliate of the Toronto Blue Jays), AAA of Western and Central New York, and the Buffalo Bandits lacrosse team (the winningest team in the National Lacrosse League), among many others. While I’m now based in Raleigh, NC, my Buffalo roots run deep, and I remain actively connected to clients and colleagues across Western New York. I’m listed as a Buffalo Niagara voice talent and maintain a 716 area code phone number as a direct line.
Q: How many years of voiceover experience does Peter K. O'Connell have?
A: I have more than 40 years of professional experience in voiceover, broadcast, and live announcing. My career began in radio while I was still a college student at the University of Dayton, and has grown to include commercial voiceover, corporate narration, e-learning, character voices, TV and radio imaging, live event announcing, and more, for clients ranging from local businesses to global brands like Ford, Disney, IBM, PBS, Amazon Web Services, and the U.S. Army.
Q: Has Peter K. O'Connell won any awards?
A: Yes. Over the course of my career, I’ve received multiple awards for voiceover performance, marketing, and business achievement. I’m recognized as an award-winning voice actor and have built a reputation for quality, professionalism, and versatility across more than four decades in the industry.
Q: What kinds of clients has Peter K. O'Connell worked with?
A: I’ve voiced projects for a wide range of clients: from Fortune 500 companies to local businesses, nonprofits, and government agencies. My client roster includes nationally recognized brands such as Ford, Disney Cruise Line, IBM, PBS, Amazon Web Services, Accenture, Deloitte, General Electric, Kraft, Duracell, the U.S. Army, NC State University, the Cleveland Browns, Starz, L.L. Bean, and many more. I work with advertising agencies, independent media producers, corporate communications teams, and live event producers worldwide.
Q: Does Peter K. O'Connell teach voiceover?
A: Yes. In addition to my active voiceover career, I offer voiceover training through my Voiceover Workshop at audioconnell.com. I also authored a free e-book, The Voiceover Entrance Exam, designed to help aspiring voice talents honestly assess whether a career in voiceover is right for them. I bring the same directness and hard-won knowledge to teaching that I bring to every recording session.
Q: What is audio'connell?
A: audio’connell Voiceover Talent is the professional voiceover brand of Peter K. O’Connell, operating under O’Connell Communications, LLC, based in Raleigh, North Carolina. audio’connell provides commercial voiceover, corporate narration, e-learning, character voices, radio and TV imaging, message-on-hold, and live event announcing to clients across the U.S. and internationally. I also maintain a curated directory of professional female voice talents for clients who need a female voice for their projects.
Q: How did Peter K. O'Connell go from Buffalo, New York to Raleigh, North Carolina?
A: My career path followed the arc of many broadcast professionals: from my roots in Western New York, through my formative years in Dayton, Ohio, and eventually to Raleigh, North Carolina, where I relocated in 2016. Raleigh’s growing economy, strong business community, and proximity to major national clients made it an ideal home base for my professional studio. The fact that Raleigh averages about 4 inches of snow per year compared to Buffalo’s 85 inches didn’t hurt either. My journey from Buffalo radio to a nationally recognized voiceover career is a story of hard work, adaptability, and a lifelong commitment to the craft of professional voice performance.